March 27, 2023


Moving Forward

Three launch lessons from blockchain-based freelance marketplace TopIQs

Around a 10 years ago, the cofounders of TopIQs ended up freelance web entrepreneurs working with lots of of the frustrations that even now irk freelancers today. They invested substantial time pitching, landing and finishing assignments for consumers on freelance marketplaces. When it was time to get paid out, they put in weeks or months chasing payments or resolving account problems and fraudulent chargebacks—only to owe a higher proportion of marketplace and fiscal provider costs in the finish. 

“Traditional freelance marketplaces take up to 20% of fees for any occupation,” mentioned Steve Talbot, 1 of the chief information and facts officers at BH Community, the creator of TopIQs, a blockchain-based freelance market. “This is incredibly demanding, specifically when you’re just starting up out. Say you make $500 from a handful of small projects the market normally takes $100, the lender or monetary app will take a further $15 and so on. Rather before long that $500 is a significantly lesser total.” 

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Talbot and his partners, Eddie Munteanu, Marius Grigoras, and Petrica Butusina imagined a better way for freelancers to discover perform from trusted organizations and get paid out quickly with out the usual headaches. Their vision turned TopIQs, a decentralized freelancing marketplace designed on the MultiversX blockchain. 

“TopIQs is a DeFi market designed for world wide Net3 prospective buyers and sellers,” mentioned Munteanu. “We choose a greatest 5% price on crypto payments, and a transparent long-lasting historical past on the blockchain guards equally customers and sellers. Corporations know they will get operate they are satisfied with, and freelancers know they will get paid promptly. Both parties possess the intelligent contracts they establish. Payment is held in escrow for the duration of the job, then unveiled to the freelancer at the time it is comprehensive.”

The beta edition of TopIQs launched in December 2022, and the comprehensive item is scheduled for launch in spring 2023. Listed here are three crucial lessons that the TopIQs team has recognized about a profitable Net3 products launch: 

1. Prioritize educating your people.

Blockchain and crypto platforms are however new to lots of folks. If your item is targeting Net2 customers, you need to have to supply an academic component, instructing individuals the basic principles and rewards of Internet3. What are your customers’ soreness points, and how does your item tackle them? What critical data do they need about the blockchain or crypto? What will they obtain from adopting this new technological know-how? Deliver movie tutorials, Q&A periods and other searchable sources.  

2. Check relentlessly all through your beta start.

Right before you do a complete launch, finances sufficient time for a thorough beta tests interval. For the duration of this smooth launch, invite customers to use your solution for no cost, and obtain as a great deal group comments as attainable. Which things are preferred and uncomplicated to use? Which options generate the most questions or bugs? Continue to keep testing and iterating right up until you are confident about a whole solution launch.

3. Supply extraordinary client guidance. 

Nurture your user community by giving responsive, multifaceted consumer aid. Occasionally people choose to enjoy online video tutorials or read through on the net sources to response their issues. Other situations, they want to converse directly with a team member who can help them. Attempt to present a wide variety of guidance selections, which include video clips, article content, knowledgebases and chat applications. 

“We want to aid additional people today get into freelancing, and we recognize the boundaries on a personalized amount mainly because we have been there ourselves,” said Talbot. “TopIQs aims to educate men and women about how to get into freelancing and how to get into cryptocurrency. It places the manage again in the palms of people to build a extra protected and related way to function.” 

This short article was released by way of Cointelegraph Innovation Circle, a vetted firm of senior executives and experts in the blockchain technology field who are creating the long term through the ability of connections, collaboration and imagined leadership. Thoughts expressed do not always replicate these of Cointelegraph.

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