December 7, 2023


Moving Forward

Hisense Keeps Going on Sports Partnership in Euro Market, as New Sales Results Prove Efficacy of Company’s Global Sports Marketing Strategy

QINGDAO, China, June 9, 2023 /PRNewswire/ — Hisense, the major client electronics and house appliances company, is delighted to announce its formal partnership with the Nations League Finals 2023. The sponsorship will be the third time Hisense has been a lover of the finals and arrives in the wake of new revenue figures that indicate Hisense’s detailed sporting activities advertising method to be succeeding.

The offer with UEFA will necessarily mean the huge screens in the stadium are branded with the Hisense emblem and will give Hisense with pitch-side and push conference publicity. The partnership also signifies the purchaser electronics enterprise will be the sponsor of the tournament’s Ability of the Working day information collection, which highlights the most notable times of individual aptitude at each individual recreation of the Finals. 

Through the match, Hisense will activate a bespoke marketing campaign, ‘Way to Glory’, which displays both of those Hisense’s ongoing development internationally and the journey that the 4 finalists will embark on in pursuit of victory in the Finals. Hisense will use the Way to Glory campaign to endorse its ULED series Television, Laser TVs, fridge array, and air-conditioners. 

The Way to Glory marketing campaign and partnership with the UEFA Nations League Finals 2023 arrives at a time of significant international development for Hisense. From January to April, Hisense experienced a Tv product sales raise by 71.14% yr-on-12 months, and on washing equipment by 63.73% in Europe, which the business attributes largely to its fully commited and at any time-increasing involvement in the world of activity.

Developing sturdy relationships with customers and companions by employing sports marketing and advertising to its complete potential has been a aim of Hisense at any time because it to start with started out internationally. Not only does partnering with higher-profile international sporting activities qualities give Hisense a existence at some of the world’s most-watched cultural moments, but it also shows the firm’s determination to staying a earth-class world wide brand name.

Hisense now has 66 abroad companies and workplaces, jointly with a regional sports activities marketing system that also performs an vital purpose in supporting area business growth. An significant example is the partnership with Inter Milan, in which neighborhood followers have a tendency to be especially passionate. The Italian football club, also referred to as Internazionale or the Nerazzurri, has been a spouse of Hisense’s considering that August 2022, and is established to compete in the Champions League Last on Saturday 10th June for the to start with time in 13 years.

The deal signifies a mutual drive amongst the club and the company to continuously increase efficiency, aim for results, and nurture positive aspects that the two organisations can share with a single a further. Hisense has brought these a few beliefs beneath 1 banner with its #alwaysbetter ethos, that accompanies all of Hisense’s communications that relate to Inter.

Hisense also presents Chill Fridge Inter Constrained Edition which options the club crest and team colors. Final month, Hisense opened a charity auction on eBay for a particular edition of the mini-fridge that is signed by the Vice President Javier Zanetti, and the proceeds will be donated to UNICEF. With the start beneath the slogan I am CHILL, the product or service is now obtainable to Inter fans on Amazon and Euronics.

Resource Hisense