December 2, 2023


Moving Forward

Here’s How Freelancers Can Thrive in a Dicey Economy

  • Ga Austin is a freelance copywriter on Fiverr and the founder and CEO of Wizeo.
  • Austin made $20,000 a month by herself on Fiverr prior to selecting freelancers to assist fulfill the need.
  • She says that picking a specialized niche, networking regularly, and setting up a individual brand labored for her.

Budget cuts and layoffs suggest providers are turning to exterior staff to plug holes. If you look thoroughly, there are worthwhile possibilities for freelancers to thrive ideal now.

How do I know? I began freelancing on Fiverr correct before the pandemic strike and created $1.7 million in revenue over the pursuing 17 months.

I stop my 9-5 just ahead of COVID strike full pressure and moved to Brazil to come to be a freelance written content writer. What started out out as just me and my laptop skyrocketed into possessing and functioning two written content corporations. We hire about 100 domain qualified writers.

My expertise taught me freelancers needn’t be fearful in a dicey economic system. To improve income, land new purchasers, and develop a enterprise you need to double down on a area of interest, construct an partaking personalized manufacturer that sets you apart, and say indeed to prospect. Here’s what has worked for me.

Opt for a area of interest

Laid-off workers will flood into the gig economy this 12 months, producing far more level of competition for present freelancers. Specializing allows you target consumers extra effectively, instructions higher fork out, and presents you with a system to stand out from the crowd. 

I commenced by bouncing from job to position to rapidly-keep track of studying where by my strengths lie. Persuasive, large-general performance brand copywriting is where by I landed, utilizing my knowledge and track record in imaginative writing to hone my abilities. I endorse attempting heaps of different gigs to see what opens up, then goal a specialty you know perfectly within that function. Virtual particular assistants, social media administrators, cellular app builders, web designers, copywriters, and accountants have fantastic prospects across the board suitable now. 

Establish your brand 

When you have founded a area of interest, leverage it to posture your self as the go-to pro in your discipline. It can truly feel really challenging — imposter syndrome can strike tricky right here — but try to existing yourself with authority from the go.

I initially focused on making my brand by Fiverr — an online system wherever freelancers can pitch for get the job done — and mentioned sure to as numerous gigs as doable to start off position on the internet site. I aimed for a expert, streamlined existence throughout every thing I available, backed by developing positive consumer reviews. It worked. In much less than two yrs, I grew my Fiverr account into a single of the platform’s leading 1% of earners and started off fall-servicing my function to other writers.

Social media will assist with your branding much too, supplying your purchasers a likelihood to realize who you are and what you know. Update your social channels routinely — at the very least two to three instances a week — with field tips, opinions, or reviews on industry developments. 

Latest posts on my channels producing the most traction have been debating the impression ChatGPT will have on the foreseeable future of copywriting (extra on that afterwards). I have discovered not to be afraid of sharing an viewpoint — a great way to interact foreseeable future consumers. Just adhere to up with a immediate concept to pitch your providers afterward. 

Networking is critical

Building a community takes time and exertion, but it can fork out off. Fiverr, Upwork, and other platforms are exceptional methods to obtain clientele immediately, but you can find also benefit in chilly calling — or emailing — as well. Appear for brand names in which you genuinely feel you can include price and convey to them specifically how you can offer your services. 

Be proactive about maintaining those people contacts. Get to out to earlier customers with frequent updates on your providers – this could be as simple as a month to month or quarterly e mail — and pitch for observe-up function.

My go-to networking resource is LinkedIn. I goal to put up there two to a few moments a week on content material internet marketing and freelancing subjects so I continue to be obvious in people’s feeds. It keeps me linked with men and women I have labored with in the previous, on the radar of other industry leaders, and boosts my credibility, way too.

Co-doing work spaces, Google+ hangouts, or field functions are also fantastic spots to develop relationships with other freelancers, who you can faucet up for consumer prospects. Check out the in-particular person and virtual events for freelancers operate by the Fiverr community for a start.

Know your worth, and really don’t be fearful to elevate it

It truly is simple to undersell you as a freelancer, in particular when you happen to be keen to land your initial gig. But now is not the time to be doing work for peanuts.

Your price will improve more than time, and ideal now, increasing inflation implies thoroughly reevaluating your cost framework. Even professional industry experts will come to feel the pinch if they’re still charging the similar $100 for every hour they ended up 5 several years back. What has labored for the previous few many years is not going to automatically be acceptable for you now. 

The exact same goes for sourcing function. Pivot towards industries battling to recruit entire-time employees just after pandemic redundancies — healthcare, hospitality, fiscal expert services, and producing are among the individuals dealing with troubles — and use any transferable expertise within your niche to leverage the possibilities.

Embrace transform

That ChatGPT and other generative AI will disrupt the content producing space is no more time a chance, it truly is inescapable. But is it likely to steal our employment? I imagine not. Freelancers who see more and more advanced AI articles as an chance, not a threat, will arrive out on major this yr. In substantially the exact way that digital know-how has improved the velocity and precision at which photographers can build pictures, AI written content provides the means to scale at speed to a writer’s abilities. For junior writers, the arrival of AI may well mean a pivot to proofing, editing, and touching up laptop-created information. Knowledgeable senior writers may possibly be able to demand a premium for their human-created, emotive copy.

We’re however unsure regardless of whether Google will rank or penalize AI material — a little something that will finally determine its achievements. But, as with any rapidly establishing sector shift, freelancers have to keep agile and educated to react, adapt, and consider benefit of the unfolding alterations.

Inspite of the troubles, now is a terrific time to jump on the gig economy. With additional organizations relying on freelance personnel and extra workers valuing the perform-everyday living stability that freelancing provides, platforms like Fiverr will be doing massive small business in 2023. 

The economic turmoil is carving out jobs for freelancers with the bravery to say sure to option. But it also means pivoting in the direction of new industries where recruitment is very low and getting approaches to embrace new technology to continue to be in advance. 

Ga Austin is a information writer, strategist, and the CEO and founder of Wizeo, a written content-creation system for enterprises worldwide.