ANZ appoints new head of brand strategy and marketing

ANZ has appointed Sian Chadwick as its general manager for manufacturer approach and internet marketing.

Chadwick, who was hired from monetary solutions company IG Team, can take the newly produced role ensuing from the bank’s restructured marketing and advertising division. ANZ confirmed with Mumbrella she will not immediately switch Kjetil Undhjem, who still left ANZ in July 2022, but Chadwick will be accountable for several areas that Undhjem previously protected. Undhjem has considering the fact that joined Treasury Wine Estates as chief advertising officer.

ANZ said the appointment arrives next its internet marketing division’s transformational restructure and operating model “geared to being upcoming-focused though increasing efficiencies”.

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It extra that Chadwick was decided on for her built-in advertising experience and 20 several years of finance expertise spanning banking, payments and fintech inside of equally global and local operations. She formally commences on 22 May possibly.

“I’ve identified and admired Sian for numerous several years. Her emphasis on locating insights into prospects and harnessing details to support marketing and advertising choices correctly aligns with ANZ’s marketing eyesight,” ANZ chief internet marketing officer, Sweta Mehra stated.

“I’m seeking forward to doing work closely with Sian to help provide money wellbeing to even more Australians.”

Chadwick was most a short while ago the regional running director at IG Group, keeping the position since 2021, and regional head of advertising and marketing for APAC, Africa and rising marketplaces from 2020 to 2021.

Prior to IG Group, she labored at Westpac from 2018 to 2019, and American Express in between 2002 to 2018.

Commenting on her appointment, Chadwick reported: “When it arrives to doing work in promoting and brand name reputation we must look at the mixing of creative imagination, artwork and science all coming with each other. All this begins with the insight, most generally by way of analysing data and listening to the voice of the buyer, to seriously knowledge the what and obtaining to the why.”

“With ANZ, the model promise is really embedded throughout the organisation – anyone lives and breathes that a person promise day-to-day. I’m seeking forward to championing ANZ’s brand and advertising and marketing strategic agenda and driving associations, name and income for the Australia Retail and Industrial divisions. And crucially, guaranteeing ANZ is synonymous with financial wellbeing – supported by the personnel expertise while assisting them improve and develop in their roles.”