June 7, 2023


Moving Forward

2022 Marketing Leader honoree on the key to a successful marketing strategy

The HousingWire award highlight sequence highlights the individuals who have been acknowledged through our Editors’ Selection Awards. Nominations for HousingWire’s Promoting Leaders award are now open by way of Friday, April 21, 2023.  Click listed here to nominate an individual you know — a customer, colleague, boss or close friend — it can even be you!

For the past three decades, the HW Advertising Leaders award has regarded elite promoting execs in housing who have pushed their organizations to the top rated by means of innovative marketing and advertising tactics, innovative campaigns and reason-pushed packages. And in today’s current housing current market, a profitable promoting strategy can make or split an corporation.

That is why HousingWire arrived at out to Kara Taylor, government vice president of Advertising at ATTOM, and 2022 HW Advertising Leader, to gain some marketplace wisdom and listen to far more about what tips she would give others in the marketplace.

HousingWire: What is the magic formula to a successful marketing system in today’s housing sector?

Kara Taylor: The authentic estate marketplace is a frequently evolving landscape, and advertising approaches that worked in the previous may well not be as successful right now. As a result, becoming adaptable and open up to alter is crucial for success. There are numerous causes why this tips is specially significant in today’s authentic estate sector:

Variations in technology

Technologies has transformed the way that persons buy and promote actual estate. Homebuyers now use on the web platforms to lookup for qualities, and sellers use social media to promote their listings. Entrepreneurs must be keen to undertake new technologies as well and retain up to day with the most recent trends to continue to be ahead of the levels of competition.

Shifting demographics

The demographics of homebuyers are modifying as the young generations turn out to be far more lively in the sector. Marketers have to adapt their advertising methods to appeal to these new customers, who have various priorities and choices than prior generations.

Evolving customer behavior

Buyers are turning out to be extra educated and more skeptical of regular marketing approaches. Marketers must be eager to experiment with new internet marketing techniques and adjust their procedures centered on purchaser opinions.

Improved competitiveness

The true estate market place is getting much more aggressive, with new gamers entering the market place and proven companies growing their choices. Marketers ought to be willing to take pitfalls and consider new advertising and marketing ways to keep ahead of the competitors.

Becoming adaptable and open to modify permits entrepreneurs to stay in advance of the curve and achieve results in this aggressive business.

Nominations for the 2023 Advertising Leader award are coming to an finish tomorrow, Friday, April 21. Don’t miss out on your opportunity to nominate another person for this year’s Marketing and advertising Leaders award! It is the ideal prospect to showcase a promoting energy home in the housing financial system.