With the health and fitness industry witnessing substantial growth, there’s an increasing demand for fresh and innovative fitness business ideas.
As more individuals prioritize their well-being and adopt active lifestyles, the opportunities for entrepreneurs in this sector have never been more promising.
Whether you’re an established fitness professional or an aspiring business owner, navigating the myriad of startup options can be exhilarating.
If you’re gearing up to launch a fitness venture in 2023 and beyond, here’s an expansive list of ideas to spark your inspiration and guide your next steps.
The Fitness Industry in 2023
Over the past few years, the fitness landscape has experienced dynamic shifts and changes, adapting to societal needs and technological advancements.
The onset of the pandemic accelerated the transformation, leading to a pronounced emphasis on at-home and virtual workouts, catering to those who prefer or need to exercise within the comfort of their homes.
This, in turn, has opened up a multitude of opportunities for entrepreneurs and existing businesses.
There’s a burgeoning demand for home gym equipment, subscriptions to virtual fitness classes, wearable technology that monitors and guides workouts, and personalized apps tailored to individual fitness goals.
What Business Can you Start With Fitness?
In today’s diverse and sprawling fitness landscape, the number of specialized companies serving different niches is increasing rapidly. Whether you’re passionate about holistic wellness, strength training, aerobics, or any other niche, there’s likely a business opportunity waiting.
For those contemplating diving into this sector, top fitness business ideas include setting up personal training regimes, venturing into the lucrative market of fitness equipment sales, or creating engaging workout classes that can be offered both in person and via online platforms.
These are just the tip of the iceberg, as the industry continues to innovate and expand.
Moreover, even with the rise of home workouts, there’s a palpable enthusiasm among many fitness enthusiasts to return to traditional gym settings.
People are eager to experience the camaraderie, equipment variety, and ambiance that physical gyms offer. This specific market segment, focusing on in-person gym experiences, has recently shown signs of significant growth.
With such a promising trend, aspiring entrepreneurs have a vast canvas to paint their vision, ensuring they tap into the right market and niche that aligns with their passion and business acumen.
Top Ideas for Fitness Businesses
If you’re ready to start your own business in the health and wellness field, here are some top fitness business ideas to consider.
1. Personal Training Business
A personal trainer helps clients one-on-one to help them reach their personal fitness goals. You can start a personal training business in-person or online, either charging one-time fees for sessions or ongoing subscriptions. Some trainers offer various workout options, while others focus on a specific area like strength training.
2. Health Club Business
A health club allows members to use their gym equipment and facilities in exchange for a monthly fee. This requires a dedicated space and specialized equipment. But you can earn a steady monthly income with enough members.
Read more: How to Start Your Own Gym
3. Fitness Studio
Fitness studios may also offer some equipment and instructions, but they’re usually known for providing group classes. This option also requires a dedicated space, but it’s usually smaller and includes less heavy equipment than full gyms.
4. Yoga Studio
Yoga studios offer classes specifically for this niche audience. You may focus most on actual movement and/or the meditative and spiritual elements. This same concept can also be applied to other specific niches like pilates, barre, or cycling.
5. Online Fitness Blogger
Bloggers can offer tips and online workouts that others can do on their own time. This can be done remotely, so you don’t need your own facility or lots of upfront costs. You just need your own website. And signing up for social media accounts and other online platforms may help you with marketing.
6. Fitness Instructors
Fitness instructors can essentially freelance by offering classes at various facilities or providing online training on a contract basis. This option may be perfect for beginners, since you don’t need a dedicated space and can learn about the industry while working with established businesses. But many experienced fitness professionals use this as the main source of income for their business long-term.
Read more: Small Business Ideas for Beginners
7. Health Coaching
Health coaches work individually with clients, focusing on fitness as well as other areas like healthy eating. You can interact with people virtually or in person and charge a one-time or ongoing subscription fee, depending on your needs and goals. Many coaches even provide multiple levels of services.
More Business Ideas in the Fitness Industry
In addition to these popular options, there are some lesser-known ways to start your own fitness business. The list below may include the perfect business idea for you.
8. Physical Therapy
Physical therapists require official training or degrees. You can start a profitable business helping athletes recover and stay healthy and active. Services often include evaluating injuries, creating stretching and exercise programs, and performing manual adjustments.
9. Acupuncture Clinic
Acupuncture therapy is an emerging field that involves inserting tiny needles into specific points to move energy around or accomplish other health goals. This is a form of alternative medicine that is gaining lots of traction in the fitness and wellness community.
10. Dance Studio
Dance can be a fun way to get more movement. Studios can offer classes for people of all ages or focus on a specific niche, from ballroom dancing to gymnastics.
Read more: Spotlight: Gym Kidz, Inc. Offers Gymnastics Classes for All Kids
11. Fitness Influencer
Fitness influencers may post workouts and tips on social media, working with relevant brands to provide sponsored content. Some influencers also create content on platforms like YouTube, which offers the opportunity to earn ad-sharing income.
12. Wearable Device Sales
Wearable devices that track calories, steps, and other health metrics are gaining popularity. This option has a higher startup cost than some other ideas since you need to develop tangible products. However, you can also sell these devices at a higher price point.
Read more: New Fitness App Suggests a Niche Your Small Business Could Help Fill
13. Pop-Up Training Events
Pop-up training events may include outdoor boot camps at a local park or special training sessions at local gyms. Charge a small admission for each event instead of getting your own dedicated space.
Read more: This Food Truck Sets Up Shop in Gym Parking Lots
14. Fitness Equipment Store
A fitness equipment store may stock various supplies and exercise equipment that people can use for their workouts. You may provide a full array of products or focus on a specific market like apparel or weightlifting gear. This type of company requires its own space and relationships with vendors.
15. Workplace Wellness Instructor
Workplace wellness instructors partner with companies to offer workout classes and instruction. You may interact via live streaming or visit teams in person. Many of these entrepreneurs also dive into other areas of well-being like offering meal kits or meditation demonstrations.
Comparative Overview of Fitness Business Ideas
To understand the differences between various fitness businesses, it’s essential to compare their startup costs and potential profitability. This table gives you a concise overview:
|Fitness Business Idea||Estimated Startup Costs||Potential Profitability|
|Online Fitness Blogger||Low||Medium|
|Physical Therapy||High (due to education)||High|
|Wearable Device Sales||High||High|
|Pop-Up Training Events||Low||Medium|
|Fitness Equipment Store||High||Medium-High|
|Workplace Wellness Instructor||Medium||Medium|
Is The Fitness Business Profitable?
There are many different business model options within the wellness industry, so profitability depends on the type of business you start. However, there is a lot of room for profit in this space, since many companies can be started at a low cost, and consumers are generally willing to pay for fitness and wellness products and services.
Image: Envato Elements
More in: Develop an Idea